Hawthorn
& Aster
Made by authors, for authors. Marketing and pre-publishing services for indie authors.
What’s New at H&A
New! Illustration Services!
〰️
New! Illustration Services! 〰️
Now Offering Illustrative Services!
Custom illustrated book covers for indie authors who want readers to feel something before they even open the first page.
A beautiful cover does more than catch attention—it tells readers what kind of emotional experience they’re about to have.
At Hawthorn & Aster, our illustrated cover team specializes in creating visually striking, genre-aware covers designed specifically for indie authors. Whether you’re publishing a cozy fantasy romance, a sweeping romantasy epic, a gothic paranormal, or a contemporary rom-com, we work to pair you with an artist whose style complements both your story and your market.
Our boutique studio model allows authors to access a carefully curated roster of artists with wildly different aesthetics, ensuring your cover feels unique to your book—not templated or trend-chasing.
From painterly fantasy illustrations to clean contemporary romance covers, every project is built with storytelling, discoverability, and emotional impact in mind.
✨ What We Offer
Our illustrated cover artists create:
Ebook Covers
Paperback Full Wraps (Front, Spine, Back)
Hardcover Dust Jackets
Audiobook Covers
Series Branding & Cohesive Cover Sets
Each artist brings their own strengths, style influences, and creative process to the table, allowing us to support a wide range of genres and visual aesthetics while still maintaining the polished, professional quality Hawthorn & Aster is known for.
🎨 Meet Our Cover Artists
Our illustrated cover team includes artists specializing in everything from atmospheric fantasy to whimsical romance and emotionally driven character art.
Cherie (Starting at $400–$1000+) — Hand-drawn illustration blended with photographic elements for covers that feel tactile, atmospheric, and timeless.
Cindy (Starting at $500–$800+) — Gouache and watercolor-inspired designs with dreamy palettes and expressive character, anime-inspired work.
Starting at $400–$1000+
Even (Starting at $400–$500+) — Dark, emotive, painterly illustrations with gothic and dramatic storytelling appeal.
Lumaris (Starting at $500–$850+) — Striking fantasy and romantasy cover design with emotionally impactful compositions.
Molly (Starting at $200–$600+) — Bold, colorful, animation-inspired artwork with expressive character acting and high emotional energy.
My Lan (Starting at $400–$955+) — Clean, polished, highly marketable illustrated covers ideal for romance, rom-com, contemporary, and YA fiction.
All artists offer a combination of ebook, full wrap, audiobook, paperback, and hardcover cover options depending on the project.
📚 Perfect For Genres Like:
Romantasy
Fantasy
Paranormal Romance
Dark Romance
Cozy Fantasy
Contemporary Romance
Rom-Com
Young Adult Fantasy & Romance
Sci-Fi Romance
Monster Romance
Character-Driven Fiction
🛠️ What’s Included
Because every artist works differently, deliverables may vary slightly depending on the illustrator and package selected. However, illustrated cover services may include:
Custom illustrated cover artwork
Typography and title integration
Concept sketches and rough compositions
Color and lighting studies
Collaborative revisions
Print-ready export files
Files formatted for ebook, paperback, hardcover, and/or audiobook platforms
Some artists also offer:
Interior illustration add-ons
Series branding
Illustrated merchandise assets
Custom typography upgrades
Special edition formatting
Please review your chosen artist’s individual page for exact package details, licensing information, and workflow expectations.
💸 Pricing & Booking
Illustrated cover pricing varies based on:
Complexity
Character count
Background detail
Format needs
Licensing and commercial usage
Artist experience and style
Projects currently begin around $200+, with premium fully illustrated wraparound covers reaching $1000+ depending on scope.
To begin:
Select your preferred artist and submit your deposit through the storefront. From there, project details, invoicing structure, and remaining payments will be coordinated directly according to the artist’s preferred workflow and availability.
If you’re unsure which artist is the best fit for your project, we’re always happy to help guide you toward the right creative match.
🔒 Please Note
To ensure the best possible experience for both authors and artists:
Illustrated covers are custom artwork and are non-refundable once work has begun.
Commercial licensing and usage terms vary slightly by artist.
Turnaround times depend on artist availability, project complexity, and revision scope.
Some artists may decline projects outside their preferred genres or artistic specialties.
Authors are responsible for ensuring all provided references, stock assets, and creative materials are properly licensed and owned.
We believe illustrated covers should feel intentional, emotionally resonant, and tailored to the stories they represent—not mass produced. Every project is approached with care, collaboration, and respect for both the author’s vision and the artist’s craft.
Custom character art, promotional illustrations, and merchandise-ready artwork for indie authors who want their stories to feel unforgettable—on and off the page.
Illustration is one of the most powerful ways to deepen reader connection.
Whether you’re revealing beloved characters for the first time, creating artwork for a preorder campaign, building a visually cohesive author brand, or designing merchandise readers will obsess over, custom illustration helps your story live beyond the book itself.
At Hawthorn & Aster, our boutique illustration team creates emotionally driven, genre-aware artwork tailored specifically for indie authors. From dreamy romantasy portraits to painterly gothic scenes and whimsical animation-inspired artwork, we pair authors with artists whose aesthetic aligns with both their story and audience.
Every illustration is created with storytelling, presentation, and reader engagement in mind—because memorable visuals don’t just look beautiful, they help readers emotionally invest in your world.
✨ Illustration Services We Offer
Our artists create a wide variety of custom illustration work, including:
Character Illustrations
Author Portraits
Couple & Group Artwork
Scene Illustrations
Character Sheets & Expression Studies
Promotional Artwork for Launches & Social Media
Merchandise Artwork (Bookmarks, Stickers, Prints, etc.)
Reader Magnet & Bonus Content Artwork
Whether you’re looking for something soft and romantic, dark and atmospheric, bold and expressive, or clean and marketable, our team offers a wide range of artistic styles to suit your project.
🎨 Meet Our Illustration Artists
Our illustration roster includes artists specializing in fantasy, romance, romantasy, YA, paranormal fiction, and emotionally driven character work.
Cindy (Starting at $100+) — Dreamy watercolor and gouache-inspired artwork with witchy, artsy, anime-adjacent aesthetics.
Even (Starting at $400+) — Dark, emotive, painterly illustrations with gothic atmosphere and strong emotional storytelling.
Lumaris (Starting at $85+) — Striking fantasy and romantasy-inspired character artwork with expressive, cinematic compositions.
Molly (Starting at $55+) — Bold, colorful, animation-inspired illustrations with strong facial expression, body language, and emotional energy.
Each artist offers different specialties, workflows, and deliverables. Please review individual artist pages for detailed pricing, licensing, and portfolio examples.
📚 Perfect For:
Character reveals and social media promotions
Launch graphics and preorder campaigns
Reader magnets and newsletter incentives
Author branding and website visuals
Bookmarks, stickers, prints, and merchandise artwork
Special editions and collector-style extras
Fantasy, romantasy, romance, paranormal, YA, and sci-fi storytelling
🛠️ What’s Included
Because every artist approaches their process differently, deliverables may vary slightly depending on the illustrator and project scope. Illustration services may include:
Custom character or scene artwork
Collaborative concept development
Sketches, roughs, and composition planning
Color and lighting studies
High-resolution export files
Print-ready formatting for approved usage
Collaborative revisions throughout the illustration process
Some artists may also offer:
Merchandise adaptation formatting
Promotional graphic support
Alternate crops or social media sizing
Commercial-ready illustration packages
Please review each artist’s individual page for exact package inclusions and available add-ons.
💸 Pricing & Booking
Illustration pricing varies depending on:
Complexity
Character count
Background detail
Intended usage
Commercial licensing
Artist style and rendering level
Projects currently begin around $55+, with more complex painterly scene illustrations and commercial artwork ranging significantly higher depending on scope.
To begin:
Select your preferred artist and submit your deposit through the storefront. From there, project details, invoicing structure, licensing, and remaining payments will be coordinated directly according to the artist’s preferred workflow and availability.
Not sure which artist best fits your project? We’re always happy to help match you with the right creative fit for your genre, tone, and visual goals.
🔒 Please Note
To protect both authors and artists:
Illustration services are custom artwork and are non-refundable once work has begun.
Commercial usage and licensing policies vary by artist.
Turnaround times depend on artist availability, complexity, and revision scope.
Some artists may decline projects outside their preferred genres or artistic specialties.
Authors are responsible for ensuring all provided references and materials are properly licensed and owned.
At Hawthorn & Aster, we believe illustration should feel intentional, emotionally resonant, and tailored to the story it represents—not mass-produced or forgettable. Every piece is created collaboratively, with care for both the author’s vision and the artist’s craft.
Custom interior illustrations for indie authors who want their books to feel immersive, collectible, and unforgettable from the very first page.
A beautiful reading experience doesn’t stop at the cover.
Interior artwork adds atmosphere, personality, and emotional texture throughout your book—transforming it from simply a story into something readers want to hold onto, display, and revisit. Whether you’re creating a special edition hardcover, an illustrated fantasy novel, or simply want subtle visual details woven into your pages, custom interior artwork can elevate the entire reading experience.
At Hawthorn & Aster, our boutique illustration team creates thoughtfully designed interior artwork tailored specifically for indie authors. From elegant chapter headers and decorative motifs to emotionally driven scene illustrations and full-page artwork, every piece is designed to complement your story while remaining cohesive with your book’s branding, genre, and tone.
✨ Interior Artwork Services We Offer
Our artists create a wide variety of custom interior illustration assets, including:
Chapter Headers
Scene Separators & Decorative Dividers
Spot Illustrations & Decorative Motifs
Character Illustrations
Interior Scene Illustrations
Full-Page Illustrations
Illustrated Spreads
Narrative Artwork for Special Editions
Whether you’re looking for minimal and elegant design elements or richly illustrated storytelling moments, our team offers a range of artistic styles to help your interiors feel polished, immersive, and uniquely yours.
🎨 Meet Our Interior Artwork Artists
Our interior illustration roster includes artists specializing in fantasy, romance, romantasy, YA, gothic fiction, and collectible special edition aesthetics.
My Lan (Starting at $60–$130) — Clean, polished interior artwork designed to remain elegant, readable, and cohesive within book layouts.
Starting at approximately $60–$130 USD
Cindy (Starting at $100+) — Soft watercolor and gouache-inspired decorative interiors with florals, food illustration, and dreamy painterly accents.
Molly (Starting at $105+) — Whimsical, expressive illustrations featuring romantic emotion, symbolic props, fantasy elements, and dramatic storytelling moments.
Even (Starting at $75–$350+) — Dark, painterly interior illustrations ranging from decorative accents to fully illustrated pages and narrative scenes.
Cherie (Starting at Starting at $800–$2500+) — Visually impactful and atmospheric interior illustration layouts with cinematic storytelling and collectible edition appeal.
Each artist offers different specialties, workflows, and formatting preferences. Please review individual artist pages for exact package inclusions, pricing structures, and available add-ons.
📚 Perfect For:
Special edition hardcovers and collector editions
Kickstarter and crowdfunding campaigns
Deluxe paperback interiors
Illustrated fantasy and romantasy novels
Chapter transitions and visual pacing
Immersive worldbuilding and atmosphere
Reader keepsake editions and premium print projects
🛠️ What’s Included
Because every artist approaches interiors differently, deliverables may vary slightly depending on the illustrator and project scope. Interior artwork services may include:
Custom chapter headers and scene separators
Decorative motifs and spot illustrations
Character and scene artwork
Print-ready high-resolution files
Bleed-safe and interior-ready artwork formatting
Collaborative revisions throughout the illustration process
Artwork designed to remain cohesive with your cover branding and visual identity
Some artists may also offer:Narrative illustration planning
Special edition visual direction
Optional formatting integration support
Expanded illustration packages for deluxe editions
Please note: unless otherwise specified on the artist’s individual page, interior artwork services include illustration assets only and do not automatically include full interior formatting or typesetting.
💸 Pricing & Booking
Interior artwork pricing varies depending on:
Complexity and rendering level
Illustration quantity
Black-and-white vs. full color artwork
Full-page vs. spot illustration needs
Commercial licensing and intended usage
Artist experience and specialization
Projects currently begin around $60+, with large-scale illustrated interiors and collectible edition packages ranging significantly higher depending on scope.
To begin:
Select your preferred artist and submit your deposit through the storefront. From there, project details, invoicing structure, licensing, timelines, and remaining payments will be coordinated directly according to the artist’s preferred workflow and availability.
Not sure which artist best fits your project? We’re always happy to help guide you toward the right creative match for your genre, tone, and interior vision.
🔒 Please Note
To protect both authors and artists:
Interior artwork services are custom illustration work and are non-refundable once work has begun.
Commercial licensing and print usage policies vary slightly by artist.
Turnaround times depend on artist availability, revision scope, and project complexity.
Authors are responsible for ensuring all provided references and materials are properly licensed and owned.
Interior artwork is intended to enhance and support the reading experience while remaining functional within print and ebook layouts.
At Hawthorn & Aster, we believe interior artwork should feel intentional, immersive, and emotionally resonant—not decorative for decoration’s sake. Every illustration is created collaboratively, with care for both the reading experience and the story being told.
Custom illustrated fantasy maps for indie authors who want their worlds to feel immersive, memorable, and alive beyond the page.
A beautifully designed map does more than show geography—it deepens atmosphere, strengthens worldbuilding, and helps readers emotionally connect to the world they’re exploring.
At Hawthorn & Aster, our illustrated map services are designed specifically for indie authors creating fantasy, romantasy, speculative fiction, and worldbuilding-heavy stories. Whether you’re crafting sprawling kingdoms, dangerous wildernesses, hidden cities, or lore-rich political landscapes, custom map artwork helps transform your setting into a tangible part of the reading experience.
Our current map artist, My Lan, creates fully custom, hand-illustrated fantasy maps tailored to the tone, history, and aesthetic of your world. No templates. No copy-paste assets. Every map is built from the ground up to feel unique to your story.
✨ What Makes These Maps Different
These maps go beyond simple layout and navigation.
Each design is created with storytelling in mind, incorporating visual details that help communicate the culture, atmosphere, and emotional tone of your world. Depending on your project, maps may include:
Symbolic landmarks
Unique city and environmental design
Creatures and hidden storytelling elements
Historical or era-inspired illustration styles
Decorative flourishes and fantasy motifs
Visual cues tied to lore, politics, or magic systems
The result is a custom fantasy map that feels immersive, intentional, and cohesive with your book’s overall branding and worldbuilding.
🗺️ Map Options & Pricing
Greyscale Maps
Single Page: $660–$690 USD
Full Spread: $860–$890 USD
Color Maps
Single Page: $790–$820 USD
Full Spread: $1070–$1090 USD
Final pricing may vary depending on:Complexity
World size and detail
Illustration style
Additional decorative elements
Commercial usage requirements
📚 Perfect For:
Fantasy and romantasy novels
Epic fantasy and lore-heavy stories
Special edition hardcovers and collector editions
Kickstarter and crowdfunding campaigns
Illustrated books and premium print projects
Indie authors seeking immersive, custom world maps
🛠️ What’s Included
Completely original, hand-illustrated map artwork
Unique cities, landmarks, and environmental design inspired by your worldbuilding
Story-driven visual details and symbolic elements
Collaborative consultation and creative direction
High-resolution, print-ready export files
Artwork tailored to match your book’s tone and aesthetic
💸 Booking & Workflow
To begin:
Select the Illustrated Fantasy Map service and submit your deposit through the storefront. From there, project details, timelines, invoicing structure, and final scope will be coordinated directly with the artist based on your worldbuilding needs and project complexity.
Authors are encouraged to provide:
World descriptions
Rough sketches (if available)
Lore notes
Visual references
Existing branding or cover artwork
The more context provided, the more cohesive and immersive your final map can become.
🔒 Please Note
Fantasy maps are fully custom illustration projects and are non-refundable once work has begun.
Turnaround time varies depending on project scope, revision rounds, and artist availability.
Commercial licensing and usage policies may vary depending on intended use.
Authors are responsible for ensuring all provided reference materials are properly licensed and owned.
At Hawthorn & Aster, we believe fantasy maps should feel like extensions of the worlds they represent—not generic filler pages. Every map is created with care, storytelling intent, and deep respect for the worlds indie authors spend years building.
MARKETING
At Hawthorn & Aster, we specialize in book marketing for indie and self-published romance authors, helping you reach the right readers and grow your audience. From social media management and content creation to ARC team coordination, book tours, and promotional blasts, we craft tailored strategies to elevate your book’s success. Whether you're launching your debut novel or revitalizing an existing release, our affordable, high-impact marketing solutions ensure your story gets the attention it deserves. Let’s turn your book into a must-read—because every love story deserves to be seen.
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Hawthorn & Aster’s social media blasts are designed to maximize your book’s exposure through our network of engaged readers, reviewers, and book bloggers. Our Mini Blast is a one-day promotional push, perfect for quick boosts or special events. Our Weeklong Blast extends your reach over seven days, featuring three custom promotional graphics shared by our social media hosts to keep your book in front of potential readers all week long.
Blasts can be used for anything you need, including:
New releases & cover reveals
Sales & price drops
Kindle Unlimited promotions
Anniversary promos & backlist boosts
Special events & giveaways
Whether you need a short burst of visibility or a sustained marketing push, our blasts help get your book noticed!
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Our ARC Team Management service helps indie and self-published romance authors organize, communicate with, and track their Advance Reader Copy (ARC) teams—so you can focus on your launch. We handle reader sign-ups, distribution, reminder emails, and review tracking to ensure your book gets the visibility and feedback it deserves. Whether you're building an ARC team from scratch or need help managing an existing one, we make the process seamless, maximizing your chances of early reviews and reader engagement.
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Hawthorn & Aster’s Book Tour service connects indie and self-published romance authors with book bloggers, reviewers, and influencers to generate buzz and boost visibility. Whether you’re launching a new release, reintroducing a backlist title, or running a special promotion, we organize a strategic multi-day tour featuring spotlights, reviews, and social media shares. Let us help you create excitement around your book and get it in front of the right readers!
Manuscript Services
Hawthorn & Aster offers comprehensive pre-publication services to help indie and self-published romance authors perfect their books before launch. From professional editing (developmental, copy, and line editing) and proofreading to beta and sensitivity reading, we ensure your story is polished and ready for readers. Our interior formatting creates beautifully designed ebooks and print editions, while our custom and premade book covers make your book stand out. No matter where you are in the publishing process, we provide the expert support you need to bring your book to life.
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Beta readers keep a close eye on the intangibles that can take your story from good to great. They’ll watch for pacing, characterization, believability and so much more and give you a thorough report on what worked and what didn’t.
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Sensitivity reading is another kind of beta reading that focuses exclusively on ensuring your manuscript is bereft of harmful stereotypes and problematic bias.
Not only will a sensitivity reader point out how these issues can translate to a wider audience, but they will also educate you as to how and why such language/theming is problematic in the first place.
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Blurbs and Taglines is a specialized service tailored to indie and self-published authors looking to make their books stand out. This service crafts compelling, market-ready blurbs that capture the essence of your story and hook potential readers, along with a memorable tagline to elevate your book's branding. Perfect for authors seeking professional, engaging marketing copy, this service helps ensure your book gets the attention it deserves in a competitive market.
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Developmental editing is a comprehensive editing process that focuses on the overall structure, content, and organization of a manuscript. It addresses big-picture elements such as plot, pacing, character development, theme, and tone in fiction, or argument flow, clarity, and organization in nonfiction. Developmental editing provides in-depth feedback to help authors shape their work into a cohesive, compelling, and well-structured narrative or argument.
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Line editing is a detailed editing process focused on improving the flow, style, and impact of writing at the sentence and paragraph level. It involves refining word choice, sentence structure, tone, and pacing to enhance readability and ensure the content resonates with the target audience. Line editing helps bring clarity and artistry to the text, making it more engaging and effective.
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Copy editing is the process of reviewing and refining written content to improve its clarity, consistency, grammar, punctuation, and overall readability. It ensures the text aligns with style guidelines, maintains a consistent tone, and is free of errors. Copy editing is essential for creating polished content that engages readers, enhances credibility, and performs well in professional or digital platforms.
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Proofreading is the final step in the editing process, focused on catching and correcting errors in grammar, spelling, punctuation, and formatting. It ensures the text is polished and ready for publication. As part of her proofreading services, Carissa will also select three impactful quotes from the text for marketing purposes, adding extra value to the process.
Book Covers & Interiors
Your book deserves a stunning cover and professional formatting that captivates readers. At Hawthorn & Aster, we offer custom and premade book covers designed to fit your genre and attract your ideal audience. Our interior formatting services ensure your ebook and print editions are polished, readable, and industry-standard. Choose from preset interior designs for a quick, stylish layout or opt for a fully customized format tailored to your unique vision. Whether you're preparing for a new release or revamping a backlist title, we provide high-quality design and formatting to make your book look as professional as it reads.
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At Hawthorn & Aster, we create custom book covers for ebooks, full wraps (print), and audiobooks that capture your story and attract the right readers. Whether you need a fully tailored design or a limited-run premade cover, our covers are crafted to stand out in the competitive romance market. Designed with eye-catching typography, rich imagery, and genre-specific appeal, our covers ensure your book makes a lasting impression. Let us bring your vision to life with a professional, high-quality cover that sells your story at first glance!
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Hawthorn & Aster offers professional book interior formatting to give your ebook and print editions a polished, reader-friendly layout. Choose our Simple Formatting service for a quick and affordable option using our beautifully designed preset templates, or opt for a fully customized formatting package tailored to your book’s unique style. Whether you need a sleek, minimal layout or intricate design elements, we ensure your book meets industry standards and looks stunning on every device and in print.
Web Presence Services
Your online presence is the heart of your author brand, and Hawthorn & Aster makes it effortless to establish and maintain. We offer custom and premade social media template sets, website design and maintenance, social media management (PA services), and done-for-you newsletter writing—all designed to help you stay visible without the stress. Whether you're launching your first book or growing your author platform, our services ensure your branding is cohesive, professional, and engaging, so you can focus on what you do best—writing!
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Your brand is everything as an author—but building a cohesive, aesthetic presence can be overwhelming. That’s why we offer premade and custom social media template sets designed to elevate your Bookstagram, Facebook, and more. Our Canva templates make it easy to create stunning, on-brand graphics without the hassle. Whether you need a quick, stylish solution or a fully customized set, we help you showcase your books and brand effortlessly.
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Managing your author brand while writing can be overwhelming—that’s where our PA services come in. Our expert author assistants help you maintain a strong social media presence, stay organized, and tackle tasks like meeting writing goals, reaching out to service providers, and organizing events. Whether you need hands-on social media management or personalized author support, we have a PA to fit your needs.
Work With Jasmine →
Work With Carissa →Explore their pages to find the perfect PA for your author journey!
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Stay connected with your readers effortlessly with our done-for-you newsletter services. At Hawthorn & Aster, we design, write, and schedule engaging newsletters that keep your audience informed and excited about your books. Available in monthly, biweekly, and weekly packages, our services help you build reader loyalty, promote new releases, and maintain a strong author brand—without the stress. Let us handle your newsletters so you can focus on what you do best: writing!
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Your website is the foundation of your author brand, and we make it effortless to create a beautiful, functional, and reader-friendly site. At Hawthorn & Aster, we design and maintain custom websites on WordPress, Wix, Squarespace, Showit, and more, ensuring your site reflects your style and meets your needs. Whether you need a sleek landing page, a full author website, we help you establish a strong, professional web presence that works for you 24/7.
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Your website is a vital part of your author brand—let us help you keep it updated, secure, and running seamlessly. Hawthorn & Aster offers website maintenance services with subscription packages available, so you never have to worry about technical issues, outdated content, or security concerns. Whether you need regular updates, troubleshooting, or design tweaks, our team ensures your site stays polished and professional, allowing you to focus on writing while we handle the rest.
More about
us
Hawthorn & Aster was founded by a team of authors and other bookish professionals. We are passionate about providing affordable, quality services for self-published and indie authors.
We are women-owned and operated, and believe that diversity starts from the foundation up.
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