Hawthorn
& Aster
Made by authors, for authors. Marketing and pre-publishing services for indie authors.
MARKETING
At Hawthorn & Aster, we specialize in book marketing for indie and self-published romance authors, helping you reach the right readers and grow your audience. From social media management and content creation to ARC team coordination, book tours, and promotional blasts, we craft tailored strategies to elevate your book’s success. Whether you're launching your debut novel or revitalizing an existing release, our affordable, high-impact marketing solutions ensure your story gets the attention it deserves. Let’s turn your book into a must-read—because every love story deserves to be seen.
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Hawthorn & Aster’s social media blasts are designed to maximize your book’s exposure through our network of engaged readers, reviewers, and book bloggers. Our Mini Blast is a one-day promotional push, perfect for quick boosts or special events. Our Weeklong Blast extends your reach over seven days, featuring three custom promotional graphics shared by our social media hosts to keep your book in front of potential readers all week long.
Blasts can be used for anything you need, including:
New releases & cover reveals
Sales & price drops
Kindle Unlimited promotions
Anniversary promos & backlist boosts
Special events & giveaways
Whether you need a short burst of visibility or a sustained marketing push, our blasts help get your book noticed!
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Our ARC Team Management service helps indie and self-published romance authors organize, communicate with, and track their Advance Reader Copy (ARC) teams—so you can focus on your launch. We handle reader sign-ups, distribution, reminder emails, and review tracking to ensure your book gets the visibility and feedback it deserves. Whether you're building an ARC team from scratch or need help managing an existing one, we make the process seamless, maximizing your chances of early reviews and reader engagement.
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Hawthorn & Aster’s Book Tour service connects indie and self-published romance authors with book bloggers, reviewers, and influencers to generate buzz and boost visibility. Whether you’re launching a new release, reintroducing a backlist title, or running a special promotion, we organize a strategic multi-day tour featuring spotlights, reviews, and social media shares. Let us help you create excitement around your book and get it in front of the right readers!
Manuscript Services
Hawthorn & Aster offers comprehensive pre-publication services to help indie and self-published romance authors perfect their books before launch. From professional editing (developmental, copy, and line editing) and proofreading to beta and sensitivity reading, we ensure your story is polished and ready for readers. Our interior formatting creates beautifully designed ebooks and print editions, while our custom and premade book covers make your book stand out. No matter where you are in the publishing process, we provide the expert support you need to bring your book to life.
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Beta readers keep a close eye on the intangibles that can take your story from good to great. They’ll watch for pacing, characterization, believability and so much more and give you a thorough report on what worked and what didn’t.
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Sensitivity reading is another kind of beta reading that focuses exclusively on ensuring your manuscript is bereft of harmful stereotypes and problematic bias.
Not only will a sensitivity reader point out how these issues can translate to a wider audience, but they will also educate you as to how and why such language/theming is problematic in the first place.
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Blurbs and Taglines is a specialized service tailored to indie and self-published authors looking to make their books stand out. This service crafts compelling, market-ready blurbs that capture the essence of your story and hook potential readers, along with a memorable tagline to elevate your book's branding. Perfect for authors seeking professional, engaging marketing copy, this service helps ensure your book gets the attention it deserves in a competitive market.
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Developmental editing is a comprehensive editing process that focuses on the overall structure, content, and organization of a manuscript. It addresses big-picture elements such as plot, pacing, character development, theme, and tone in fiction, or argument flow, clarity, and organization in nonfiction. Developmental editing provides in-depth feedback to help authors shape their work into a cohesive, compelling, and well-structured narrative or argument.
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Line editing is a detailed editing process focused on improving the flow, style, and impact of writing at the sentence and paragraph level. It involves refining word choice, sentence structure, tone, and pacing to enhance readability and ensure the content resonates with the target audience. Line editing helps bring clarity and artistry to the text, making it more engaging and effective.
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Copy editing is the process of reviewing and refining written content to improve its clarity, consistency, grammar, punctuation, and overall readability. It ensures the text aligns with style guidelines, maintains a consistent tone, and is free of errors. Copy editing is essential for creating polished content that engages readers, enhances credibility, and performs well in professional or digital platforms.
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Proofreading is the final step in the editing process, focused on catching and correcting errors in grammar, spelling, punctuation, and formatting. It ensures the text is polished and ready for publication. As part of her proofreading services, Carissa will also select three impactful quotes from the text for marketing purposes, adding extra value to the process.
Book Covers & Interiors
Your book deserves a stunning cover and professional formatting that captivates readers. At Hawthorn & Aster, we offer custom and premade book covers designed to fit your genre and attract your ideal audience. Our interior formatting services ensure your ebook and print editions are polished, readable, and industry-standard. Choose from preset interior designs for a quick, stylish layout or opt for a fully customized format tailored to your unique vision. Whether you're preparing for a new release or revamping a backlist title, we provide high-quality design and formatting to make your book look as professional as it reads.
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At Hawthorn & Aster, we create custom book covers for ebooks, full wraps (print), and audiobooks that capture your story and attract the right readers. Whether you need a fully tailored design or a limited-run premade cover, our covers are crafted to stand out in the competitive romance market. Designed with eye-catching typography, rich imagery, and genre-specific appeal, our covers ensure your book makes a lasting impression. Let us bring your vision to life with a professional, high-quality cover that sells your story at first glance!
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Hawthorn & Aster offers professional book interior formatting to give your ebook and print editions a polished, reader-friendly layout. Choose our Simple Formatting service for a quick and affordable option using our beautifully designed preset templates, or opt for a fully customized formatting package tailored to your book’s unique style. Whether you need a sleek, minimal layout or intricate design elements, we ensure your book meets industry standards and looks stunning on every device and in print.
Web Presence Services
Your online presence is the heart of your author brand, and Hawthorn & Aster makes it effortless to establish and maintain. We offer custom and premade social media template sets, website design and maintenance, social media management (PA services), and done-for-you newsletter writing—all designed to help you stay visible without the stress. Whether you're launching your first book or growing your author platform, our services ensure your branding is cohesive, professional, and engaging, so you can focus on what you do best—writing!
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Your brand is everything as an author—but building a cohesive, aesthetic presence can be overwhelming. That’s why we offer premade and custom social media template sets designed to elevate your Bookstagram, Facebook, and more. Our Canva templates make it easy to create stunning, on-brand graphics without the hassle. Whether you need a quick, stylish solution or a fully customized set, we help you showcase your books and brand effortlessly.
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Managing your author brand while writing can be overwhelming—that’s where our PA services come in. Our expert author assistants help you maintain a strong social media presence, stay organized, and tackle tasks like meeting writing goals, reaching out to service providers, and organizing events. Whether you need hands-on social media management or personalized author support, we have a PA to fit your needs.
Work With Jasmine →
Work With Carissa →Explore their pages to find the perfect PA for your author journey!
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Stay connected with your readers effortlessly with our done-for-you newsletter services. At Hawthorn & Aster, we design, write, and schedule engaging newsletters that keep your audience informed and excited about your books. Available in monthly, biweekly, and weekly packages, our services help you build reader loyalty, promote new releases, and maintain a strong author brand—without the stress. Let us handle your newsletters so you can focus on what you do best: writing!
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Your website is the foundation of your author brand, and we make it effortless to create a beautiful, functional, and reader-friendly site. At Hawthorn & Aster, we design and maintain custom websites on WordPress, Wix, Squarespace, Showit, and more, ensuring your site reflects your style and meets your needs. Whether you need a sleek landing page, a full author website, we help you establish a strong, professional web presence that works for you 24/7.
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Your website is a vital part of your author brand—let us help you keep it updated, secure, and running seamlessly. Hawthorn & Aster offers website maintenance services with subscription packages available, so you never have to worry about technical issues, outdated content, or security concerns. Whether you need regular updates, troubleshooting, or design tweaks, our team ensures your site stays polished and professional, allowing you to focus on writing while we handle the rest.
More about
us
Hawthorn & Aster was founded by a team of authors and other bookish professionals. We are passionate about providing affordable, quality services for self-published and indie authors.
We are women-owned and operated, and believe that diversity starts from the foundation up.
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We're thrilled to shine a light on one of our absolute favorite humans and authors: C.G. Coppola—the brilliant mind behind The Coyote and The Claw series. She's working on the last](https://images.squarespace-cdn.com/content/v1/6652c6348c13476b4ece593a/1742995546367-OOR2GIX00PHBSOWBQ8FF/image-asset.jpeg)
